What will I learn?

If you have run Facebook ads in the past but were disappointed with the results, or if you are currently running campaigns, but are not sure why they’are not performing, then this course is for you. This one-day course will take you through a simple 3-step system that will quickly and easily identify if your potential audience is on Facebook, and exactly what you need to do to effectively target, engage and convert them into customers.

This course will also walk you through a clearly structured approach to creating more accurate and focused targeting (how to create and set up your campaigns, so they are fully optimised and how to leverage Facebook’s powerful reporting tools and metrics so you can quickly refine your campaigns, in order to drive better results).

By the end of the course you will understand the real potential to target, engage and convert more of your ideal customers on Facebook. You will be able to:

  • Clarify exactly who your ideal customer is, and how to find more of them,
  • Identify what your campaigns need to look like and your copy needs to say, to engage and connect with your audience.
  • Understand how to leverage the Facebook Pixel and Algorithm to do the hard work for you in optimising your advertising to drive more conversions.

    Following this course you’ll have a clear understanding of your Facebook advertising objectives, strategy and plan, so you know exactly what you need to do to drive greater results from your Facebook advertising investment.

    Entry Requirements

    Delegates will need to have some previous experience of Facebook advertising. They will need to have created campaigns or boosted posts and ideally be familiar with the basics of Facebook Business Manager. Earlier attendance at our course Social Media to Build Your Database would be beneficial.

  • Fees:

    £120

    Type of Study:

    Part-Time

    Location:

    Sparsholt College SO21 2NF

    Duration:

    09:00 - 16:30