What will I learn?
In this one-day course you’ll understand the real potential for you to target, engage and convert more of your ideal customers on Facebook. You’ll be able to:
- Clarify exactly who your ideal customer is, and how to find more of them,
- Identify what your campaigns need to look like and your copy needs to say, to engage and connect with your audience.
- Understand how to leverage the Facebook Pixel and Algorithm do the hard work for you in optimising your advertising to drive more conversions.
Following this course you’ll have a clear understanding of your Facebook advertising objectives, strategy and plan, so you know exactly what you need to do to drive greater results from your Facebook advertising investment.
What grades will I need?
Delegates will need to have some previous experience Facebook Advertising. They will need to have created campaigns or boosted posts and ideally be familiar with the basics of Facebook Business Manager. Earlier attendance at our course “Social Media to Build Your Database” would be beneficial.